Recommended business analysis of Web 2.0 principles

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Book:		Web 2.0: A Strategy Guide
Subject:		Recommended business analysis of Web 2.0 principles
Date:		2008-09-14 15:08:15
From:		Anonymous Reader

Rating: This is a great book that puts Web 2.0 in business terms. Normally, I read books that deal in gory technical details--not books that speak in business terms. But given that caveat, I felt this did a really good job describing Web 2.0 concepts and illustrating how they can be monetized. The book illustrates the various points it makes through referring to sites that everyone now knows about: eBay, Amazon.com, Flikr, LinkedIn, Facebook, and of course Google. Each of these success stories show how some traditional business thinking was turned on its head in favor of this new Web 2.0 business model. Throughout the 6 chapters of the book, the author provides lots of market analysis, charts, and graphs. This information is combined with some interesting studies in sociology to create a read that is well-researched and informative. While not a casual read, I'd recommend this book to managers or executives interesting in learning about how Web 2.0 principles can be applied to their business.