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Book:   Subject To Change: Creating Great Products & Services for an Uncertain World
Subject:   Experience Strategy Design Requires Empathy
Date:   2008-07-23 20:54:51
From:   mbaird
Rating:  StarStarStarStarStar

What an excellent book on product development and user experience design. A strong message of empathic design and how to develop empathy for those whom the products/experiences are designed for.


Although there are several books available surrounding software interaction and experience design, this book takes the cake. Thinking of products as experiences, developing data backed personas and learning to develop with an agile perspective are all wonderful insights in creating excellent products. That aren't just usable but are also fun and easy to use.


It was engaging to learn of different people that have developed full-filling, context based, experience (ie. the ClearRx prescription-packaging system debuts at Target pharmacies, Deborah Adler)


I consider this book a must read for product development of any sort. Thinking about experience design and strategy and inquiring for user goals and tasks help us to accomplish this.


Thanks to AdaptivePath for the insights.

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"This book will make you think. Hard. And that’s a good thing. Because you may not be able to outspend or outwork the competition, but you can certainly outthink them. Today, that’s just about all that matters."
--Seth Godin, Author, Meatball Sundae