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Book:   Google Analytics PDF
Subject:   The best reference guide for Google Analytics that you can buy
Date:   2008-01-14 06:10:53
From:   Luc Peeters
Rating:  StarStarStarStarStar

If you want to really understand how Google Analytics works and if you want hands-on guidelines on how to implement it - you have to buy this shortcut.
I still use it on a regular basis as a reference guide !
Google Analytics PDF