Rating: 

Narrative explanations are combined with real world examples and code samples to illustrate each of the fourteen "rules" for tuning a web site. He clearly explains the pros and cons of each option, and why some techniques are better than others. He provides a primary recommendation but also discusses other options at length. This book is scalable to help developers of small-business web sites up to enterprise e-commerce sites.

Many of the "rules" are not necessarily a surprise to anyone with much web development experience. However the speed comparison charts and illustrations are extremely helpful, and many helpful "gold nuggets" of information are also sprinkled throughout.

After a full read, this book is now on my shelf within easy reach so that I can refer to the invaluable tips and code samples. I highly recommend that any serious web developer add this book to their bookshelf!