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Book:   Google Analytics PDF
Subject:   The Missing Manual
Date:   2007-09-05 11:38:34
From:   Julius Schorzman
Rating:  StarStarStarStarStar

This is a great read for getting up to speed with Google Analytics in an hour or so. I’ve used Google Analytics for years, but this title answered several questions I have had (primarily about advanced filtering and funnels) but couldn’t find answers to using the official help documents. The book is all about setting up however, not about the actual reports – which is perfect for me but may not be for all users.
Google Analytics PDF