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Web 2.0 Expo San Francisco News


Web 2.0 Expo emphasizes the educational aspect of Web 2.0 through an expanded conference and tradeshow, bringing the themes and core principles to a wide audience.


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Nicole Ferraro reported on conference highlights:


Vysr Beats Yahoo to the Punch With RoamAbout


What’s Next for Social Platforms?


Tim O’Reilly: Web 2.0 Is Not Over


Yahoo: Social Is Dimension, Not Destination

MySpace Talks Apps & Facebook (But Not Yahoo)

Fake Steve Jobs Invades Web 2.0 Expo


Searching for the Next Search Engine


Slideshow: Web 2.0 Expo

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The prolific Juan Carlos Perez reports that “Marc Andreessen had no idea that the Mosaic browser he co-developed would kick off the Web revolution and become such an enduring and important piece of software.”

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Juan Carlos Perez reports on Expo, starting with the great opening line:

D. Mark Hornung is attending this week’s Web 2.0 Expo because he doesn’t want to get hit by a tsunami.

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Web 2.0 Expo earned world wide coverage. Here’s what Jan Becker wrote for German readers

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The News Blaze crew covered many of the major events and announcements at Web 2.0 Expo SF.

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Bernardo Parrella reports on the conference: Prosegue l’abbraccio tra socialità online e mondo high-tech, mentre al Web 2.0 Expo di San Francisco Tim O’Reilly mette in guardia contro il “lato oscuro” della Rete…

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More international coverage of several conference highlights in FayerWayer, Dosis diarias de tecnología en español.™

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Mathieu Ramage shares his take on the conference for French readers.

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Caroline McCarthy contrasts the revelry of Web Expo parties with the more cautious tone of the conference itself in this post:

The economic attitude of the Web 2.0 Expo hangs in an awkward limbo: The tech industry relies on innovation, but no one can deny that these economic times demand caution. What’s a geek to do?

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Mitch Wagner, on FriendFeed:

So I took a break from Web 2.0 Expo to get some alone time with my laptop and FriendFeed. Yes, I am aware of the irony: I have traveled all this way to a conference saturated with social networks, and I left the conference to connect with a social network.

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Therese Polleti contributes this article on the shaky future for Web startups:

Comments from savvy executives like Andreessen and a pep talk given by Web 2.0’s Tim O’Reilly, are signals of the tough road awaiting Internet companies looking for venture funding…

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Deborah Gage and Ellen Lee look at another side of Web 2.0.

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Yardena Arar highlights the coolest startups, innovators and exhibitors on the Expo show floor:

The Web 2.0 Expo at San Francisco’s Moscone Center West, which wraps up today, doesn’t take up a huge amount of space: Startups predominate, and most don’t have money for big flashy booths. But there’s more cool new technology per square foot here than at many big trade shows.

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Thomas Clayborn gives Dan Lyons kudos for his engaging Keynote in this post:

I was all set to dislike Lyons, perhaps anticipating that he shared the arrogance of his Fake Steve Jobs character. But he was just too funny. Granted, you have to enjoy snarky, disrespectful insider humor. But I found Lyons’ remarks were more illuminating than many of the more serious presentations at the conference.

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Leslie Katz rounds up the highlights, launches and green innovation at Web Expo.

It was all Web apps, all the time in San Francisco this week, as some of the Internet’s most prominent movers and shakers gathered for the giant Web 2.0 Expo.

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Dave Matthews contributes this article on Keyword Spamming, what it does, what it means for SEO and what Google’s “spam maven” Matt Cutts had to say about it, in his Friday keynote: “What Google knows about Spam.”

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Dan Beyers discusses the various lauches by Intridea at Web 2.0 Expo:

Upender, the chief executive of Intridea, said the speed of development today forces the company to rapidly launch and improve products.

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Oracle executive offers perspectives on newfangled, data-linking Web apps, including what they need to provide in order to succeed in enterprises
Paul Krill reflects on Oracle’s Vince Casarez’s Wednesday presentation, “Mashing Up: Taking Enterprise Mashups to the Next Level”

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George Shirk writes, “Among the various engines driving the Web 2.0 Expo in San Francisco - and arguably it is the biggest engine - is the attention on all things mobile.”
Shirk continues,

Indeed, on Thursday the conference featured a number of “focus tracks” specifically dealing with mobile. Developers and content specialists crowded in, hoping for clues as to what “Mobile 2.0” will look like.

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Susan Kuchinskas covers Artur Bergman’s presentation at Web 2.0 Expo: Tips for startups work for any Internet business.

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Over on the Bay Area’s News Station, Brian Shields was very busy at Web 2.0 Expo, shooting over 17 interviews, including this overview with Jen Pahlka:

and this interview with George LeBrun and Joshua Ross, the O’Reilly InPractice team that launched at Web 2.0 Expo:

Everyday new applications and ideas come out that expand the way we’re all able to use the Internet. KRON4.com is giving you a peek inside the future of the web courtesy of some of the innovators and visionaries who attended the Web 2.0 Expo in San Francisco in April, 2008. Watch the videos, follow the links, and share your thoughts on the Internet’s Next Big Thing.

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Check out video of Jennifer Pahlka, General Manager and co-chair of the Web 2.0 Expo and TechWeb, who sat down with Liane to talk about the community-driven content and events.



Jennifer Pahlka On Web 2.0 Expo’s Community Driven Content - Girls Gone Geek from Girls Gone Geek on Vimeo.

Liane also spoke with TechWeb’s VP of Marketing, Stacy O’Connell about the active community that is Web 2.0 Expo.



Web 2.0 Expo Is An Active Community - Girls Gone Geek from Girls Gone Geek on Vimeo.

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The open social party is apparently the place to be,” writes Maria M. Diaz:

Even old Microsoft just announced LiveMesh). Now Yahoo, who’s Flickr photo sharing site is the second most popular used API on the web, has rolled out a limited preview to the developer platform they announced in February called SearchMonkey. The limited developer preview was announced by Yahoo! CTO Ari Balogh at his keynote speech at the Web 2.0 Conference held last week in San Francisco.

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Fritz Nelson, Executive Producer at TechWeb, talks with Tim O’Reilly at the Web 2.0 Expo 2008 in San Francisco about the corporate and IT uses of Web 2.0.


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Ari Balogh, CTO at Yahoo! just offered a preview at Web 2.0 Expo of a very new kind of Yahoo!. One that invites developers to take advantage of our huge scale to write applications that build on our existing properties (think Mail, Sports, Search, our front page, mobile, My Yahoo!, etc.), tap into millions of loyal users, and make Internet experience more relevant and useful.

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Read Eric Auchard’s article on Yahoo’s plan to expand data sharing and networking among its estimated 500 million monthly users.

“We are not building another social network,” Chief Technology Officer Ari Balogh told more than 1,000 attendees at the Web 2.0 Expo conference in San Francisco on Thursday. “We are building social into everything we do.”

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Mary Jane Irwin writes this article on John Battelle’s discussion with Marc Andreessen during their Thursday morning Keynote.

It’s almost as shocking as if Al Gore were to endorse Barack Obama: Marc Andreessen, who helped create the first Web browser and jump-started the Internet economy–and who ultimately saw his company decimated by Microsoft–thinks the Microsoft acquisition of Yahoo! would be “a really good deal.”

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Dean Takahashi posts this on Fake Steve Jobs.

Fake Steve Jobs, also known as Forbes business reporter Dan Lyons, has just given a talk at the Web 2.0 conference that’s been happening this week in San Francisco, about how he accidentally created a social media empire.

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Dean Takahashi reports on the Tim O’Reilly and Jonathan Schwartz Q&A session, detailing everything from “utility computing,” to Sun’s adoption of a “greener infrastructure” and of course Sun’s recent purchase of MySQL.

Schwartz says his top job is being a communicator as CEO. Getting a message across to the troops, who ask him questions like “Why did we spend $1 billion on a company (MySQL) that gives away its products for free?” How does he keep his own voice and PR out of it,” Reilly asked. Schwartz said it did terrify him when his general counsel started blogging.

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Daniel Terdiman contributes this article on the entertaining and irreverent Fake Steve Jobs:

In a frenetic keynote address Friday morning at the Web 2.0 Expo here, Fake Steve–otherwise known as Forbes writer Dan Lyons–gave his unique take on the world of technology, the people who drive it, and the future of media.

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Jon Leland has some great things to say about this year’s event:

This spring’s SF show attracted about 8,500 web-savvy geeks and associates and I was impressed with the consciousness of both the collaborative conference editorial orientation as well as the folks in attendance.

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At the Web 2.0 Expo, the company unveils its new software-plus-service platform,” writes Darryl K. Taft.

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David Spark provides the ‘definitive’ on cool –what was (and wasn’t) at Web Expo.

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Leslie Katz rounds up the Web Expo experience, “It was all Web apps, all the time in San Francisco this week, as some of the Internet’s most prominent movers and shakers gathered for the giant Web 2.0 Expo.”

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Josh Catone on the not so clear definitions of Web 2.0, 3.0 - past, present and future.

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Yahoo reveals new strategy of letting outside developers mix search results with other sites,” writes Nathan Halverson.

The Internet is increasingly controlled by its users, and not its designers.
That shift was evident Thursday at the Web 2.0 Expo in San Francisco, a three-day conference co-produced by Sebastopol-based O’Reilly Media.

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An instant portable note-taker, superslick (and easy) Flash Web site creation, and a versatile drop box for all things digital” writes Yardena Arar. “Check out these and other nifty Web-based apps that we saw at the Web 2.0 conference.”

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Joyce Park, CTO of Renkoo, talks about the ups and downs of developing applications for Facebook, which she says is tightening up controls on developers after some bad actors used spam and other dirty tricks to increase their user base.

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Caroline McCarthy contrasts the after-hours parties with the onstage Web 2.0 Expo presentations in this post.

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Video of the Web 2.0 Expo keynote presentations are starting to go up on blip.tv.

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TechWebTV’s Fritz Nelson sits down with Zude’s (Fifth Generation Systems) CTO and Chairman, Steve Repetti.


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O’Reilly hosts conference on how to make business work in rapidly transforming online world

Nathan Halverson on internet adolescence and the future of Web 2.0:

Web 2.0 is rapidly transforming as it hurdles toward adulthood. Even the most entrenched Internet gurus have questions: Where are the cool and effective places to advertise now? Will current online behavior such as social networking lead to lifelong habits for the younger Internet generation? What should corporate executives write on their blogs? And how should marketers handle their online communities that let people both praise and defame their products?

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Shannon Clark comments that Web 2.0 Expo might not deliver the “business emphasis and focus” she was looking for, but makes up for this when it comes to in-depth technical expertise and innovation.

As an entrepreneur my advice to anyone attending the show would be to take it slow. To indeed take a walk through the exhibit hall and see the booths, see how potential partners and competitors present themselves. But then to find a good spot at one of the many table filled seating areas, announce your location via twitter, then settle in for a few hours of lobbyconning (sitting still and letting people come to you to stop, meet, and reconnect).

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Mitch Wagner on Niall Kennedy’s Tuesday tutorial ” Web 2.0 Best Practices:”

I found Kennedy’s presentation to be terrific, really quite eye-opening. Until watching him speak yesterday, I still thought of the Web site itself as being the most important part of a company’s Internet presence, and getting people to come to the site to be the goal of any Internet publisher.

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Fritz Nelson shot this last night: