Insights from Found co-chair, Vanessa Fox’s Blog:

Those of you who work in search marketing know that there’s a ton that goes into search engine optimization. And solutions, particularly for technical issues, can be complicated. It’s easy to say that a site shouldn’t use tracking parameters in URLs, but it’ a bit harder to really dig into the optimal solution that takes into account why the tracking parameters are used and what the system architecture that processes them is like.

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