Don Jewell contributes these posts on his experience at Where 2.0, noting the unique and effective format that this conference follows:
It does not matter whether you are the president of Microsoft, the CEO of ESRI, or the president of a two man start-up, you only get 15 minutes and indeed this year some have only 10 and some as little as five minutes to tell their story. But you know it works, because it cuts out all the fluff. In the Marketing Business, one of the first things you learn is that you have to have your elevator speech or your five-minute spiel down pat and that is what we are hearing at Where 2.0 and it is refreshing. None of the fluff, just the Joe Friday facts, ma’am.
