Cory Doctorow posts about a session he attended at ETech:

I just attended Elan Lee’s presentation “Designing Magnets: Connecting with Audiences in the Wired Age,” a talk on Alternate Reality Game design at the O’Reilly Emerging Technology conference in San Diego. Lee helped invent the genre of ARGs — working on AI, I Love Bees, Tombstone Poker, and the other defining moments in its history.