Michael Calore reports: Today’s keynote presentation session at the Web 2.0 Expo kicked off with the Launch Pad event. New companies, hand-picked by the conference organizers, are given five minutes each to demonstrate their products and ideas.
Vidoop’s Luke Sontag stole the show with his demo of his company’s secure website login technology. The Vidoop system is innovative but simple. When a user sets up a Vidoop login (using OpenID if they want), they pick two categories that interest them. Say, “horses and food” or “airplanes and beer.” Every time the user logs in using Vidoop, they see a grid filled with nine images, and each image has a letter associated with it. Two of the images fall within the categories the user picked, so they find those category images and enter the letters in the images. The letters associated with each photo change at each login, defeating keystroke logging.
Read the full post on Wired’s Compiler.
