“If you don’t know the way to San Jose, you may want to keep an eye on the Where 2.0 conference in the heart of Silicon Valley next month,” writes Jeanette Borzo in her excellent overview of the conference:

Where 2.0 2005 Exhibit Hall

Taking place in San Jose on June 13 and 14, O’Reilly Media Inc.’s second annual Where 2.0 conference is sure to be - at least for two days - the geographic hub of interesting things happening around location technology and its overlap with the Internet. The rich geographical data and functionalities that are now flourishing online are creating new business opportunities not only for startups but also for existing firms that can see the direction of current location-technology trends - and move quickly to capitalize on them.