Annalee Newitz attended a luncheon we recently held for press to preview Where 2.0. One of the Where 2.0 speakers, Di-Ann Eisnor, was on hand at the lunch to talk about her company, Platial. Here’s Annalee’s article.

Platial provides a home for people who love quirky geographical information or just want to mark the locations that have meaning to them. Sign up for a free account, and you can start building and sharing personalized maps, complete with place markers, tags and descriptions of each spot. Collaborate on them with your buddies, or keep them to yourself.