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i completely agree that more tool innovation is needed. you give really interesting examples of a GUI for creating a specific type of interactive content. now that flash is being treated as a platform, we'll hopefully see many more content-creation tools released by adobe and third parties.
regarding Essential ActionScript 3.0, the goal of that book is to provide a deep reference guide for the ActionScript 3.0 programming language. if you're looking for a "how-to" book, you might consider something more example based, such as O'Reilly's ActionScript 3.0 Cookbook.
regarding object-oriented programming with content created in the flash authoring tool, take a look at the symbol-to-class linkage tool in the Library (right-click on the symbol, then click "Linkage").
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