part of that is that we do not accept the often lucrative offers to produce commissioned research, believing that's a compromise of our integrity.

but i do take exception to the angle that this is a pure marketing exercise. we're a business, so we're certainly not doing this out of the goodness of our hearts. instead, we see a lot of benefits from a distribution and interaction perspective and are more than willing to sacrifice some incidental revenue as a result.

besides, we assume that the community is rather adept at policing itself. if this is simply a marketing move, people are absolutely smart enough to figure that out and the effort would be doomed.

anyway, we're looking forward to seeing where it all goes.