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Weblog:   Open Source Business Analysis
Subject:   Not what it seems??
Date:   2005-01-22 05:54:19
From:   spaceman
It seems more likely that they aren't selling reports like they used to, need to try something different to raise revenue, and have dressed it up in "changing the industry" talk.


Bravo for trying something different regardless.
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  • Not what it seems??
    2005-01-22 10:26:54  sog [View]

    hahaha - you're half right ;) selling reports have actually never been a huge part of our total revenue - we derive the bulk of our income from consulting led subscriptions. so in that sense, it's certainly a low impact decision as far as the money goes.

    part of that is that we do not accept the often lucrative offers to produce commissioned research, believing that's a compromise of our integrity.

    but i do take exception to the angle that this is a pure marketing exercise. we're a business, so we're certainly not doing this out of the goodness of our hearts. instead, we see a lot of benefits from a distribution and interaction perspective and are more than willing to sacrifice some incidental revenue as a result.

    besides, we assume that the community is rather adept at policing itself. if this is simply a marketing move, people are absolutely smart enough to figure that out and the effort would be doomed.

    anyway, we're looking forward to seeing where it all goes.
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