As a writer and sorta-hacker, I'm thrilled that O'Reilly (himself, the company, and authors like you) have worked to reclaim the wonderful word hacker. Like you, I just wrote an iPod book with that misunderstood word in the title, and I've had similar experiences explaining to friends and relatives what the book isn't about. You can apply hacking to any endeavor, just by fixing an interesting problem in a clever or fun way. I just tell them that MacGyver was a hacker.