I think Steve is saying that everybody better get together and be happy about the encryption of DVD HD before it ships. Don't wait until halfway through to discover that you aren't happy with how poorly the "protection" works. What was shocking with CSS is how bad it was and how little responsibility Hollywood took for how bad it was.
As for DVD HD burners not being in computers, it is easy to think of a situation where they are in Macs but not PC's because some kind of software-hardware integration is required that Apple can live up to but Microsoft/Intel can't implement in their gray market. Steve knows that Apple has many options to be better than the average PC so don't necessarily think too much of Jobs talking down "the PC".
I bought the first SuperDrive Power Mac and we make audio DVD's of original content but it seems like many PC's with burners are bought for copying movies only. A friend recently asked me if I "knew about DVD making" and I said "yes" and then the conversation was all about DivX and copying movies and he was totally in another universe from me. I was like "I know about making original DVD's, but I know nothing about copying encrypted ones" and he was disappointed and gave me a look like I am a rube. Ha ha.
Also, I wonder if most people wouldn't be happier with one next-generation disc that has, say, all the Hitchcock movies on it in today's DV, rather than one Hitchcock movie in HD. This is sort of like MP3 overtaking CD on utility instead of quality. Not to mention that you could also charge $100/disc for a disc with 10-20 movies on it as opposed to one HD title for $25.
Showing messages 1 through 2 of 2.
Steve gives Hollywood "fair warning"
2004-06-16 13:39:14
Jmac
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" it is easy to think of a situation where they are in Macs but not PC's because some kind of software-hardware integration is required that Apple can live up to but Microsoft/Intel can't implement in their gray market. "
Wake up dude - you haven't actually seen a PC for about 5 years have you? Macintosh is (sadly) still well below the hardware curve - despite what you have heard from Apple's very false - er, I mean 'creative' marketing of the less-than-impressive G5. They may yet get it together, but you are naive if you still have the outdated view that PC's are junk. (Don't get me wrong - many consumer PC's are low-cost junk, but the higher end of PC hardware is leaving apple in its wake.)
PC's will likely have HD DVD burners in them before Apple sorts out the hardware issues with the G5...
Steve gives Hollywood "fair warning"
2004-07-04 08:51:12
fredrikhh
[Reply | View]
The point was that since Macs are a closed platform, it might be easier to implement protection schemes than on Wintel PCs, which is a more open platform.
Wake up dude - you haven't actually seen a PC for about 5 years have you? Macintosh is (sadly) still well below the hardware curve - despite what you have heard from Apple's very false - er, I mean 'creative' marketing of the less-than-impressive G5. They may yet get it together, but you are naive if you still have the outdated view that PC's are junk. (Don't get me wrong - many consumer PC's are low-cost junk, but the higher end of PC hardware is leaving apple in its wake.)
PC's will likely have HD DVD burners in them before Apple sorts out the hardware issues with the G5...
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