I know of several companies who are changing their market positioning from "p2p" to the more traditional, "safe and sane" term "distributed" networking.

I am not suprised or outraged; the p2p community as a whole is judged by its acts, as a whole, and it is being judged by a very embarassed financial community.

Scapegoat or not, P2P is most easily associated with non-viable business models to date, and since non-viable business models are suddenly out of vogue, p2p is suffering.

Its actually good that "napster" got branded loudly and "p2p" did not get used when napster was mentioned. It is actually only a small (tens-hundreds of thousands) of people who have heard the term, and can recognize a p2p technology.

So there is still time to market the financial benefits of p2p and give it a "good name"...

if that is desired.

--
Damien Stolarz
dstolarz@static.com
Chief Technical Officer
Static Online, Inc.
& member of p2p working group,
Technical Architecture Committee
Ask yourself, "What has the p2p working group done for me lately?"
(818) 968-7626 cell
http://www.p2pwg.org
http://www.static.com