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Weblog:   To push desktop Linux, radical shift may be required
Subject:   Bullseye!
Date:   2003-11-14 10:35:20
From:   anonymous2
Response to: Bullseye!

You're totally right! It's a frequent mistake in marketing to look at the market leader, and assume you can catch up to him or surpass him by doing the same thing he's doing. It never works. Forget about trying to write open office for Linux. Even it worked perfectly like MS office, it would not increase the number of desktop Linux users.


The only way to catch up is to aim to be number 2, and the number 2 solution always presents itself as *the alternative* to the number 1. It does this by emphasizing the ways it is opposite to the number 1, or not like the number 1. How is Linux not like Windows? No virsus? Install once, never patch? Brilliant people use Linux. Make people want to join that club with some hokey catch-phrase like, "Be brilliant. Use Linux."


It's counter intuitive at first, but the only way to approach number 1 is to aim to be number 2.
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  • Bullseye!
    2003-11-14 19:41:07  anonymous2 [View]

    That's just stupid.
    Sorry, without StarOffice / OpenOffice in the shape they are today (thanks be to Sun) there wouldn't be any point to any discussion about a push into the desktop area. Not now, not anytime soon.
    Munich, Largo FL, Burlington Industries, other public sector enterprises the world over plus thousands of United States government DoD desktops --forget about it. SO/OOo is why those stories exist. KDE / Gnome are NOT the killer app and are not the reason for these victories.
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